"Many advertisements took their place alongside other mass diversions -- the amusement park, the slick-paper romance, the movies. None demanded to be taken literally or even all that seriously; yet all promised intense 'real life' experience to their clientele, and all implicitly defined 'real life' as something outside the individual's everyday experience."
-- "From Salvation to Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930", T. J. Jackson Lears.
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